Craft beer brewing has become an art form in the world over. More people are moving from significant breweries into beers from microbreweries. This could be because of the rise of a culture that has brought about a greater appreciation for diverse beer flavors. In the last U.S Open Beer Championship, Canada won 24 awards with ten of those being Gold. This affirmed Canada’s position in the craft beer market. Like wine, the diversity and brewing methods attract a sophisticated crowd. This is a testament to the expanding demographics of the craft beer market. For that reason, each year Canada sees the inception of at least a dozen new microbreweries. Among the already established and most notable names in the craft beer market is Steamworks Craft Breweries. Industry connoisseur, Eli Gershkovitch, predicts that by 2020, 20% of the annual beer revenue will be from microbreweries (http://beermebc.com/2017/05/29/fifth-episode-of-flights-season-two-steamworks-brewing-company/).
Essentials Regarding Steamworks
Steamworks was started by Eli Gershkovitch in 1995 in Gastown, Vancouver. In the early days of his business, Eli Gershkovitch and his team discovered an old steam pipe running through the premises. This led to Steamworks being the first ever steam-powered brewing operation. Building on a business model of constant improvement and innovation, Eli has managed to grow his brand in Canada and in 14 U.S states. Eli spends a lot of time on a brew and does not introduce it into the world until it is just perfect. Steamworks products are affordable and of good quality, which contributes to the ever-growing clientele.
Eli Gershkovitch believes in the importance of expanding to meet demand “lest demand shrinks to meet you.” This is the mantra he lives and operates by, the reason his company has stood the test of time. Eli Gershkovitch is a risk taker and possesses the bravado to wade into uncharted terrain. These qualities define the shrewd executive whose heart is sold out to brewing. When he is not busy building his brand or thinking up new brews, he contributes to the welfare of the Gastown community. The area is old, and Eli has been instrumental in making it a social hub.